The world of digital marketing is like a treasure chest filled with acronyms: SMM, SEO, SERP, PPC. If you have dabbled in the digital marketing world as a business, you may wonder what all the acronyms mean and more importantly how digital marketing strategy can help your bottom line. At times, engaging these tools might seem tedious, the consistency and strategy it takes to grow a social media following, for example. However, when it comes to Pay Per Click (PPC) results can be instantaneous.
So, what is PPC and how can it help your business?
PPC is a form of advertising on search engines like Google, Bing, and Yahoo (Google is the largest search engine in the game). Through targeted PCC practices your business can get extra exposure on search engines that it might not get organically.
Google AdWords launched in 2000, is the largest form of PPC advertising. Through this tool you can analyze the market, and identify selected keywords that your business performs well in online. Google AdWords has a dashboard from which you can conduct keyword research, monitor campaigns, and start/pause them at your discretion.
The question is does PPC work? The leading digital marketers recommend PPC as an extremely effective way of getting your business noticed online. While other search engine marketing tactics, like SEO takes time and patience; a practice that is beneficial in the long-run. For businesses in search for a more short-term solution, PPC is a tool that can do wonders. Whether, it is an ad alerting user to a special offer, a deal on your site or a customer appreciation day, PPC (as an ad) gets it to top of the search engine results.
However, there is competition for popular keywords for PPC which can become costly. It depends on the type of business you are, what keywords you are targeting, and how much you are willing to spend. For example, depending on the price of the keyword, you should calculate your CPC (cost-per-click) and whether that justifies the sale.
This gives you a basic idea of PPC. While some business owners are brave enough to try PPC campaigns on their own, most business owners don’t have the time to constantly monitor campaigns and update keyword search. Therefore, it is a good idea to outsource PPC campaigns to the professionals like Assorted Design with experience in running PPC. Having the right PPC management company on your team will do wonders for your search rankings and growth in revenue.