The ability to publish short videos ranging from 6 to 30 seconds has become integral to online marketing. Internet users now expect videos to appear regularly, and YouTube hosts more videos than any other platform. The site boasts 400 hours of video upload every minute, meaning it is obviously an excellent place for marketers to speedily present video to potential consumers. YouTube’s reach is wide too, with it being reported by social media users as the second most visited social media platform. Frequency of visits, speed and ease of upload do matter, but YouTube is also a popular powerhouse because it:

  • Initiated the viral video phenomenon
  • Allows each user or business entity to host a personalized channel
  • Provides a channel owner or analyst a simple way to keep track of analytics.

The truth is that YouTube may feel like a strange new world, but it is one you need to take by storm. All efforts you take on the platform can aid your paid search and social media efforts. Digital marketing acts like a funnel and all aspects of the process interact with one another. To learn more about YouTube marketing or establish a YouTube marketing campaign make a call to Assorted Design at 1-800-975-6577.

The FIU bridge collapse near Miami sadly presented the content team and the design team from Assorted Design with the need to efficiently prepare a new website for the personal injury attorneys from Action Legal Group. The new Action Legal Group website is dedicated to providing information to and helping individuals who lost family or were injured themselves as a result of the tragic bridge collapse. The team from Assorted Design is adept at quickly preparing websites with a micro focus that are aimed at helping people and communities.

 

Call 800-975-6577 to learn more about the web design and content writing services offered by Assorted Design.

Assorted Design Formulates 3M Marketing Plans

The digital marketing specialists from Assorted Design recently met in Phoenix, AZ with franchise owners who handle the marketing and sale of 3M window film products. These revolutionary window films can be used to increase safety, improve security, improve indoor comfort, save energy, redirect light and increase privacy. The cutting-edge online marketing strategies championed by the Assorted Design team members are an ideal match for this forward-thinking brand!

Assorted Design is pleased to announce the expansion of its Google digital advertising agreement with Buddy’s Home Furnishings, a nationwide leading retailer of affordable brand name furniture, electronics, household appliances, computers and much more. The new expanded digital marketing agreement has been designed as a corporate store test and will be used as a model for other store groups across the U.S.

Assorted Design is a Google Partner, a distinction which means representatives for the company have passed Google AdWords product certification exams and are up to date with the latest product knowledge. The company has earned a positive reputation in the field for its willingness to adapt to client needs, its proactive approach and a strong return on investment.

The choice to expand its digital marketing footprint with Assorted Design provides corporate Buddy’s Home Furnishings locations the chance to gain a competitive advantage over other furniture retail stores, while also setting the standard for their own brand. The founder of Assorted Design, Russ Bruno, said, “We are glad that our success on a national scale convinced Buddy’s Home Furnishings to roll this expanded plan out to corporate stores.”

The whole team has been there. You managed to snap a fantastic photo, found it did not need a filter, uploaded it to your business account and now you are impatiently waiting for the likes to hit your feed. The feeling you get when content is well-received is not easily matched. The trick is that you would like that feeling to be consistent.

That being said, getting other people to interact with your Instagram content is not always a simple matter of uploading a new photo and hanging it up for the night. You need to understand how to properly promote your account to reach the largest audience possible. There is 800 million people on Instagram and finding the perfect way to capture the attention of a prospect can result in long-term success.

The tough part is taking advice and learning which simple tips can help you find Instagram success. There is no need to be a PR expert, just try to implement a couple of tips to cultivate your Instagram account:

Make your Instagram name short and memorable:

The customers you help and the people you work with should know that they can find you on Instagram with a speedy search. Your job is to make the search painless. Try to avoid going by multiple names across multiple platforms. You should try to keep social media handles consistent and simple by employing these practices:

  • Keep your username short and easy to spell
  • Use a single custom name across Facebook, Twitter and Instagram
  • Opt to use an evergreen username
  • Stay true to who your company “is”
  • Do not use special characters or numbers, unless one of these is included in your business name.

Take advantage of Instagram’s functionality

The platform has turned into a required social network for marketing professionals. Young audiences visit Instagram to interact and engage with brands. Users are encouraged to share, like, tag friends, add comments and even find strategically placed links to new products. The one of a kind visual appeal of the app also helps push engagement, because it makes the video or photo the attention grabber, rather than written content.

Never stop experimenting with Instagram

The continued growth of Instagram means that your brand would be silly not to stake its claim! Visual content will continue to dominate social media platforms, so you should choose to act now!