In today’s hyperconnected society, a business website has only a few seconds to make an impression on a consumer that is compelling enough to make a sale. The way that businesses are expected to have an online presence now further reinforces these 5 important factors in web design and what defines successful web design in the digital age.

  1. Your target audience matters- If you want to reap the maximum benefits of web design, you should know your target audience and design with their interests in mind. You should cater to the needs of your target audience because their time spent on the website generates sales.
  2. A good website builds credibility- It is needless to say that a website is a great marketing tool, more cost effective than brick and mortar marketing. Through SEO and SEM practices, you can market your website and achievable quantifiable results. A well-executed website that is simple to read and has accessible information will build credibility for the business. It serves as branding tool, that increases the brand awareness and accessibility of the business.
  3. Experience it from the visitor’s perspective- A good website is one that makes information easy and accessible to find for the visitor. Professional web design ensures that the website is a consistent and enjoyable experience for the visitor. Furthermore, the website should be accessible to visitors on different devices and operating platforms. Research shows that 56% of visitors access websites from mobile devices, which hurts the bounce rate and conversion rate for the website that is not mobile-friendly.
  4. Content is important- A good website is clear and concise to read, it states the nature of the business and product information in the opening few pages. Web design does include content as an essential part in what makes a good website. Bad practices such as overstuffing keywords or messy text walls ruins the quality of the content. An excellent idea is to feature consistent content that is relevant and well-written. Much like with the website design features, quality content will keep the attention of the audience and keep them coming back to the website.
  5. Website design is an investment- A well designed website is a tool for the business that lasts a lifetime. As long as the website is responsive and accessible to the customers, it will generate marketing and brand awareness for the business. Some stores are completely virtual with the website serving as a store front. The more technologically savvy and user-friendly the website is the better the chances for growing your business.

Web design is a important feature, a brand symbol, and a business tool necessary in today’s technologically advanced culture for businesses. A business that knows and follows important factors for web design such as great content, visibility, and accessibility will dominate the online marketplace. Therefore, consider good web design as an investment in the growth of your business and contact Assorted Design today.

On any given day, people conduct more than 2.2 million searches, 90 % of it on Google. The search results that come up first for a business can make the difference between a profitable or a bankrupt company. The secret to keeping your business’ name on top in the search engines is a process called search engine optimization (SEO). Here’s a brief introduction to this practice as well as why it’s a crucial part of the digital marketing plan for any online business.

The online marketing landscape is constantly changing, research has found that most users begin their online experience with the search engine Google. Moreover, research concludes that the fist five results on a Google page get as many as 67% of the visits. Is the answer then, to be on the first page of the results or get lost on the second page of Google irrelevance? How does the magic practice of SEO, use fresh, relevant, marketing content to raise your business’s chances of coming up with a specific keyword?

Positive uses of improving SEO rankings of a website include producing, publishing, and tailoring content to be human audience friendly. That includes on-page SEO tactics such as keeping the content fresh, relevant, and tagged with proper images. The presentability and digestibility of the content makes it more likely to be picked up by Google’s algorithm. Though the exact nature of the algorithm remains hidden, there are key things online marketers can do to make the business’ content more SEO-friendly.

A common SEO practice is optimizing a website for keywords, even a preliminary keyword search can be done on Google Adwords. The rule of thumb is to use no more than five keyword or keyword phrases per page of content. Overstuffing the text with keywords has actually prompted Google to enforce the over-optimization policy which targets websites with too many keywords.  An excellent SEO consultant should be able to put together an effective SEO plan for a business’ online presence.

Since, SEO is an art that meets science, entirely keyword driven, there are other ways, when executed correctly, will positively impact SEO.  Practices such as link building, branding content to a site, and long-tail keywords that can be a powerful lead generation of sales for a business. The rules of SEO are constantly changing, and improving, so your page needs to be the fastest, most curated, and content driven to stand out among the 24 blogs that are published each second, according to WordPress.

SEO can get complicated, but it doesn’t need to be. For the most profitable online presence of a business, SEO tactics need to be employed to maximize the SEO friendliness of the content and website. Good and precise SEO strategies, from long-tail keywords to link-building, will ensure that the business is optimized for search. This can make a difference in the sales performance, branding, and profitability of the business.