In recent months there has been a lot of focus on SEO tactics, considering all the changes that Google has made to its search engine ranking criteria. With all the changes, SEO firms and companies might be wondering what these changes mean and what they should be concentrating on the most. More now than ever people are wondering what makes good SEO and which practices should be put above all others.

Well, looking at the new algorithms, here are the top 5 basic SEO tips. If you follow these rules you will do very well in your SEO efforts.

1) Increase your Social Sharing

Google has put more emphasis on social sharing and social media, and increasing your social share is one of the new responsibilities that SEO companies have to look at. If you want to compete with other similar websites, you have to increase your social share and make this a new rule that you follow.

2) Build an Authority Site

A website that is reputable, has been around for a while, and that has exceptional content appealing to the majority of people, you will have created an authority website that ranks well on Google.

3) Authority Link Building

Link building should not be excluded from your SEO tactics, and while any inbound links are great to have, it is really the quality of your links that will make your SEO efforts shine. Links from authority websites are the best ones to have.

4) Ease of Navigation

Make sure that your website is easy to navigate and that your visitors are able to get the most out of it at all times. Improving your website’s functionality and user quality is important for Google and if your site is not designed well, is slow to load and has high bounce rates this will not live up to Google’s user satisfaction codes.

5) Long Term SEO

The main rule of SEO is to implement the tactics to make them long term. Even though there are many new SEO methods that you should include in the marketing of your website, there are a few tried and tested techniques that you should stick by such as the ones mentioned above.

There are three important aspects that define a great authority site: its reputation, the quality of the articles and last but not least, the site’s age (the latter aspect is undoubtedly the “key ingredient”). How old is the domain? What is the age of your authority site?

Reputation is another essential factor that can influence the success of a site. Building a reputation for your website is not an easy task, but the most important thing is to abide by the guidlines that are set by Bing, Google and other search engines. Post high-quality content and encourage your visitors to distribute it. On the other hand, if you make use of bad SEO techniques (such as keyword stuffing), the reputation of your website can be seriously affected.

As stated above, the quality of the content is of utmost importance. Viral posts, extensive tutorials and high-quality articles will not only have a positive impact on the reputation of your authority site, but they will also help you attract visitors and raise the visibility of the site.

While you have no control over certain factors (such as the age of the site), you can speed up the reputation building process by obtaining links from other similar websites. However, it is not the quantity of the links but their quality that actually matters. In addition, the links to your site must come only from relevant sites (preferably from the same niche).

Here is what you need to do in order to build an exceptional authority site:

1. Make use of good SEO practices and avoid black hat SEO tactics. All you have to do in order to get a great ranking from Google and other search engines is to obey to their rules.

2. Focus on the content. Do not limit yourself solely to text: search engines love multimedia files: upload images, sounds as well as videos. Most authority sites upload different types of content, since this is not only about website ranking, but also about content diversity.

3. Upload top-notch articles on a constant basis. An authority site needs high-quality, unique content in order to be successful. In addition, the content must be uploaded on a regular basis. If you upload articles frequently, your pages will get indexed faster and you will also keep your visitors interested in the long run.

4. The last tip is to maintain the domain alive for several years. These simple yet effective tips will help you get a popular and reliable authority site.

Too many entrepreneurs and small business owners have lost direction in their marketing and still promote their businesses the way they always have, using the same old business marketing services that they have always relied on. Perhaps they have not yet noticed that it is no longer as effective as it used to be.

The truth is that there is plenty of evidence to suggest that a strategic marketing plan based on the current realities of the marketplace can make a huge difference to your website’s success. For starters you need to identify exactly what kind of business marketing services you require.

The reality is that everybody looks for stuff online these days. And that does not mean that the design of your website is all you need to focus on. This is where website marketing companies become beneficial. The reason being that the first place your prospects will always go to when seeking out the kind of services or products you offer is their favorite search engine. They will ordinarily is search terms related to the service or product that they are looking for. Naturally if your site comes up at the top of the search results they get, they will most likely end up buying from you.

This is precisely why SEO (search engine optimization) has become such an important service. You will need to find business marketing services that will provide you with SEO strategies to enable your website to rank highly for important keyword phrases in your industry. In this day and age you cannot do without this kind of website marketing services. They are the key to success in our changed world that is now totally ruled by technology and the web.

These are the strategic marketing services that will bring you and your business success.

What is the buzz on Social Media Marketing?

What is SMO?

Social media optimization (SMO) is the technique of utilizing social media activity to attract traffic to a website. Effective social media optimization strategies should be implemented to get the best results in minimum time. With the aid of this facility websites can gain a high rank among the search engines. SMO is gaining popularity and has emerged as one of the best methods of increasing the visibility of a website.

Some of the most remarkable social media optimization techniques include sharing buttons, polling tools, social networking news, user ratings and like, and RSS feeds. Apart from this, benefits of SMO can be achieved via blog posting. In simple terms, it utilizes various social networking media available online. It includes methodization of different marketing strategies such as Viral marketing and Search Engine marketing. Viral marketing includes attracting traffic to a website with the help of various media such as blogs, article directories, press releases and forum posting, while Search Engine marketing includes promotion of a business or website by gaining high search engine rankings, through keyword rich quality content.

While these strategies and techniques are implemented, one should give equal importance to comments section as well. Various social networking comments plugins can be inserted into a website. One comment can encourage many more comments, thus, enhancing the popularity and visibility of the website or business under consideration.

Social media optimization strategies are be-all and end-all techniques to ‘word of mouth’ marketing. Before SMO campaigns get into full swing, it is recommended to organize a SEO campaign to have the highest ranking for the keywords that the website owner wants to promote, in order to dominate the first page of search engine. Website is the major tool that is utilized in SMO. Therefore, they should be search engine friendly so that search engine bots can index them.

There are several benefits of implementing these social media optimization strategies. Website or business owners can enhance their customer base by using the power of sharing and other mean communication. Moreover, these methods are inexpensive and website and business owners can gain access to global audience at an affordable price. A good web designing company is committed to provide their clients with the best of internet marketing. With focuses on complete SEO optimization so that the client’s business achieves the desired results.

Here are some tips on how to increase your social sharing and the input it has on your SEO results. First, it is recommended that you make a list of all the goals of your social media (SMO) plan. Here is how you can set the right kind of goals:

1. Tally how many shares you have had on the content you’ve posted on each of your social platforms (Facebook, Twitter, Google+, Pinterest). Divide the total you get by the amount of content you’ve posted to get the average share count. From here, you can use this number as a baseline for measuring the estimated success of all your upcoming posts.

2. Set share goals to your future posts, but keep it reasonable. All your posts can’t become extremely popular and get tons of shares, but keeping this number in mind you can evaluate your posts and it also helps you to better understand why some posts are more successful than others.

Now that you have your goals in mind, begin writing your content. Keep in mind while writing your content that the headline is one of the most important pieces of the article in order for it to be successful. You want to grab your readers attention. Be sure that the headline will work well on all the social platforms you intend to post on.

When a couple of days have passed since you published your piece, ask yourself the following questions:

Did I accomplish my social share goal with this content piece? What could I have written differently to make it more popular and shared by more people? If the post failed, can I make it better somehow or reuse it?

These days you can’t help but to increase the part of social shares in your SEO plans. In fact, it is one of the most important steps in any SEO campaign. If you want to succeed and be competitive, you need to use social shares regularly to get better results in you SEO.

Let’s face it, in today’s business world, the internet is a factor nobody wants to avoid. With over 70 percent of the world’s population using the internet at least once daily, the world wide web has without a doubt become one of the greatest marketing assets. Powerhouse corporations, such as Coca Cola, Dell, Apple, Sony and thousands of others, have changed their marketing strategies in order to place the internet in the top priority spot. Rolling in billions of dollars yearly, with companies spending millions in internet marketing monthly, what is behind this global powerhouse, and why is it finally time for you to change your marketing plan.

Many company services that are involved in the internet marketing industry, such as SEO, SEM, Web Design, to name a few, have widely experienced the sharp rise in online development and online marketing demand in recent years. Since the millennium year, online business marketing has increased 50 folds, illustrating its major growth in demand. Tens of thousands of new online marketing services have opened and developed new techniques and strategies to make anyone’s online marketing plan a guaranteed success. So, if your business has not adapted to the online industry just yet or if you’re not progressing with your current online marketing company, here are just a few reasons why it’s about time you change your marketing plan.

#1 Design, Design And.. Once Again Design: The fact of the matter is that the first thing one sees when visiting a website in the site’s design. The design literally determines the visitor’s first impressions. Ultimately, a design can either make or break a deal. Therefore, it is crucial that one has a professional internet web design that can assure the immediate attention of its visitors. Without that unique shining design, potential clients will not be able to differentiate your website in comparison with your competitors, making a deal come true hard to accomplish.

#2 Getting A Service That Assures Results: When looking for an online marketing service provider, it is important to make sure the one’s that you are interested in assure success. Some companies, such as marketing Tampa, assure specific results. Without guarantees, your business may not make any progress, thereby cutting wasted money off its budget. Why would someone buy a service that guarantees results? It’s that easy!

#3 Pricing: In today’s economy, we can use all the money we can get. That includes saving as much money as possible. When looking for an online marketing service, one can get highly surprised at the large price ranges between the different service providers. Instead of paying more money for a service that can be otherwise performed by a different company for half the price, you’ll be able to focus the rest of the budget for your other business needs.

At the end of the day, putting enough focus on the online marketing world will definitely pay off. The internet has definitely become a marketing powerhouse. With hundreds of thousands of companies promoting their products and services online, maybe its about time you start kicking in?