Social media can be a vague umbrella term used to illustrate any communication platform that allows people to interact and connect. Where once stood a simple way to connect with friends, there is now a marketing avenue for businesses to make a pass for new clients and an efficient way to keep existing clients. A social media manager lives all things social media. This means he or she will know how all of the platforms work, how the social media platforms can make a business grow and the social media manager will allow you to take a breath and focus on making money.
Why Do You Need a Social Media Manager?
- A social media manager’s job requires that he or she know all about all of the social media platforms that are available, because it will give your brand and message greater reach. The social media manager must also know how to effectively optimize his or her use of the social media platforms.
- Most social media sites allow for some form of customization of your page, all of which give you a ton of opportunities to make your social media accounts more interesting to your potential clients. A social media manager stays informed about the options available on each social media platform, and can build your account into one that maintains a maximum level of appeal.
- The accessible nature of social media platforms allows a business to find and attract new followers who, in turn can support your brand through a viral marketing campaign. The social media manager understands how to find these new fans.
- Using social media properly means spending extended periods online, which does not allow you to walk away from the computer. Small business owners are left with little time to run their business, hiring a social media manager allows your focus to shift. A social media manager allows a small business owner to spend time working to build a business, rather than spending time on the computer.
- A social media manager can provide regular updates, interact with visitors and help encourage communication with both current and potential customers. A person responding consistently reinforces the idea that there is a face behind the computer. Ongoing personal interaction with customers allows the customer to understand that they are valued, and that they matter.