With the simplicity of content sharing, filters, and hashtags, the Millennials make their virtual world of likes and selfies look easy, but the Internet and social media are actual skills of marketing that one must master.

Mel Carson, a contributor for entrepreneur.com, stresses the importance of web search. Search engines like Google keep track of every single word on a particular website. With your business’ website, it is important to skip the fancy talk and use simple key terms that are more likely to be typed in a search box by the public. Websites that include additional links or hyperlinked words to other websites gain a lot more traffic because somebody could search for only one of the websites to have both sites pop up in his or her search result.

We must all admit that social media marketing is hard. If there was not a difference between good and bad social media marketing, the “next Kim Kardashian” would make her debut daily. It takes time and patience to build a solid reputation in a world where every business is trying to grab everyone’s attention. It is worth spending the money on a more sophisticated strategy to make a long-lasting, virtual impact.

The Digital Divide, by Mark Bauerlein, is a collection of essays that discuss how to understand the Millennial generation. When it comes to virtually connecting to this next generation audience, it is about making he or she feel individually important. Reach out by requesting feedback and taking the time to address and resolve issues when somebody submits a bad review. Try to stay as transparent as possible. A lot of famous YouTubers reached public figure status accidentally by posting video blogs that opened up about his or her personal life and true feelings. The trick is not to trick someone into becoming a customer but getting on their level and really connecting.