Feb 23, 2018

Four signs now is the time for a redesign

The easiest lesson we all learn is that nothing lasts forever. The example even applies to your website. In the late 90s and well into the early 2000s you were on top of your game if your company had a simple website. Today, you don’t just need a website, you always need to be thinking steps ahead and planning well-designed and engaging pages. Your website needs to act as a marketing tool and often it is necessary to redesign to meet the desired results.

Here are some signs that will help you determine whether your website is in need of a redesign:

The Website Takes More Than One Second to Load

According to a report provided by Akami, if a page on your website will not load completely within one second, you immediately lose 18% of potential consumers. To be succinct, if your website takes more than a couple of seconds to fully load, you will not be able to blame someone for visiting your competition online and in-person.

The Website Does Not Work Well in Mobile

An official statement from Google puts the number of worldwide search queries from mobile devices at 50%. This information tells us that the world has gone mobile, and if your website is not optimized for responsiveness, it is officially time to schedule a redesign.

The Website Houses Only Old Images and Content

Information from Stanford University indicates most people immediately evaluate a site by appearance alone. All search engines are aware of user preference and strict when it comes to delivering content to people conducting a web search, your website will never be able to compete if it is leveraging an old design and graphics. The sites that are returned first in results will sport a fresh and clean design, clear new images and info-graphics and updated blog postings.

The Website Content Frightens Potential Customers

A website that is filled with large blocks of content will not attract most people. An overwhelmed reader will instead conduct a new web search and find a friendlier site. The redesign process will allow you to break-up text with new images and modify all content into readable pieces.

A website is an investment in your future success, and it is vital that you view it that way. Consistently modifying and improving your online presence is no longer optional. Allow us to help you re-make your website into a well-tuned tool that will help you find more leads and create happier customers!

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